One builder for profitable
customization

Features

Custom Product Builder gives you all the tools you need to sell customizable products — all in one place.
Everything is built in.
More revenue with one app.
Upsells and add-ons happen while customizing → higher AOV.
Fewer returns.
Live preview builds confidence and reduces mistakes.
Fast, zero-code launch.
Niche presets, drag-and-drop, and ready-made integrations.
Inventory Management
Complex Logic Rules
OpenOffice Calc
Drag-and-Drop Product Designer
Wholesale Order / Size Breakdown
Live Preview
Bundle Builder Mode
Text Engraving for Wholesale
Deposit
Additional Price Field
Date & Time Picker
Quantity Breakdown
Image Upload
Quantity
Single/Multipe Choice
Autocomplete Input Field
Text Monogram Field

Original features

Live preview

The Live Preview feature in the "Custom Product Builder" Shopify app allows customers to see real-time visual updates of their product as they customize it. Whether they're changing colors, adding text, or selecting components, every change is instantly reflected in the preview. This feature is crucial because it builds customer confidence in their choices, reduces uncertainty, and creates a more interactive shopping experience.

Drag-and-Drop Canvas

The "Drag-and-Drop Canvas" feature in the "Custom Product Builder" app allows users to personalize specific regions of a product by adding images and text within predefined boundaries. Customers can easily drag and drop their design elements into place, rotate them for better alignment, and adjust colors to match their vision. This intuitive customization experience gives users creative control while ensuring their designs stay within print-safe zones—perfect for print-on-demand products like t-shirts, mugs, or phone cases. It not only enhances the user experience but also helps merchants deliver accurate, production-ready designs.

Inventory Management

This feature helps you track and manage stock levels for customizable products, including variants like colors, materials, and personalized options. It ensures real-time inventory updates when customers make selections, preventing overselling.
Great for stores selling made-to-order, or personalized items!

Feature Suites

Product Visualization & Media

Live Preview
Real-time update of the product image.
Drag’n’Drop Product Designer
An interactive area for adding & moving around / rotating / scaling images & text (i.e: T-Shirt Designer).
Option Selection Controls
Let shoppers pick options through dropdowns, radio buttons, or check-boxes — supports single or multiple selection with instant preview and price update.
Image Upload
Allow customers to upload and preview images in pre-defined positions (i.e.: Logos, Artwork, Phones)

Pricing, Logic & Checkout

Complex Logic Rules
Dynamically adjust available options based on the customer’s selection.
Open Office Calc
Run real-time complex calculations to get the right price on the frontend. (i.e: display custom price based on width, height, length of material).
Quantity Breakdown
Offer price discounts based on the volume purchased (For example 10-100: $1, 101-200: $0.5 etc.).
Deposit
Split the total qty into multiple qty fields (i.e: Wholesale purchase order with different sizes, models, colors).
Additional Price Field
An individual price field that is used for one time fees (i.e: Tips)

Bulk Orders & Inventory

Inventory Management
Automatically hide or show options based on stock levels.
Wholesale Order / Size Breakdown
Split the total qty into multiple qty fields (i.e: Wholesale purchase order with different sizes, models, colors).
Bundle Builder Mode
Each selected option by the customer adds as a separate product to the cart (i.e: Gift Basket).
Quantity
An input field for choosing item quantity.

Custom Input & Personalization

Text Monogram Field
Allow customers to enter text with live preview in pre-defined positions. Users can select font family, color, size, single or multiple lines.
Text Engraving For Wholesale
Allow wholesale customers add unique engraving per each item in the order (i.e: Trophies, T-shirts, Gifts, Business Cards).
Date & Time Picker
A date picker with YY - MM - DD HH : MM options (i.e: Pick Up Time).
Autogenerated dropdown
Save time with smart automation. This option instantly creates a dropdown list of measurements based on your set minimum, maximum, and step values — perfect for custom-size products like rugs or blinds.

Security & Architecture

Security, performance, and scale—by default
CPB is engineered for high-traffic Shopify stores with complex, configurable products.
In the Shopify app, it relies on Shopify's real-time, multi-location inventory and connects to your ERP, CRM, OMS, and 3PL systems through Shopify and API-based integrations.
Performance & scale:
  • Architecture designed to scale horizontally as your traffic grows
  • Kubernetes-based microservices cluster that automatically scales resources with load
  • Advanced caching and Redis Sentinel to smooth out spikes and keep responses fast
Real-time inventory:
  • Leverages Shopify's real-time, multi-location stock updates
  • Rules to hide sold-out or invalid option combinations
  • API-friendly data model that keeps inventory and pricing in sync with Shopify and your backend systems
RBAC & auditing:
  • Role-based access control with granular permissions
  • Audit logs for key configuration and data changes
  • Secure storage for API keys and other secrets
Reliability:
  • Highly available databases with automatic failover
  • Zero-downtime deployments so updates never take your store offline
  • Regular automated backups and tested restore procedures
Compliance & process:
  • Data Processing Addendum (DPA) available
  • Defined incident response and communication procedures
  • Regular security and penetration testing (on request)

Ready to boost sales and engagement?

Demo Call

Free demo call
30 min

Book a free demo call with one of our implementation specialists to get answers to all your questions and go through a custom product setup demo tailored for your business needs.

Meeting link will be sent via Google Calendar.

Any questions? We are ready to help.